Marketing Facets to a Wider Audience

I have had little time to warm up to the aspect of actually marketing my book. I have already sent out several letters of intent to libraries and art organizations, with little success at responses. It is time to have a back up plan.

Marketing is a large percentage of how well your book will sell. One of the most important questions to ask is “Why would anyone want to buy my product?” So you need to market yourself as well as your book or product. Face to face contact is always good, especially when you are trying to sell a book or set up a lecture.

I do hope this will lead to lectures in libraries and senior centers, as well as at colleges and universities. So far I have received a rejection from a local library regarding my leading a discussion about Facets. Once again, I did not sell my book well enough to the library. It is quite frustrating, but once I present an analysis of one of the poems and one of the photos to the librarians, they may finally see there is more to this book than meets the initial read.

My original intent was to package my book and my photography into a combined show, and approach primarily art organizations. That was assuming they would actually agree to carry such a show. I have discovered it is much easier said then done, as the rejections from galleries and art organizations has shown. I did not properly sell my product or myself to the people I contacted, so I have hitched up my suspenders, put on some makeup, and now I shall try a different method.

I realize I need to convince my perspective targets they want my books and photos by giving them some actual reasons, primarily as a percentage of sales. I have also joined several poetry organizations that will make announcements to other members that I have a book of poetry. They in turn may seek out the vendor I leave my book at. I have to prove to that vendor there is a market, and where my connections are that may stop in to buy the book.

I now am ready to approach gift shops in hospitals, local shops such as The Red and White in Tolland, CT., and Thistleglass Crafts in Ellington, CT. Facets is a lovely book to give to an English major, or as an uplift to someone who is hospitalized. There are poems that beg discussion between readers of the poems, and there are poems of reflection. There are several poems that celebrate women in various facets of their lives, and show some of what women endure in their journey of life, as well as the joys and balance they bring to others lives.

I have developed a sample agreement between seller and author. I do hope that it covers all contingencies, and is understandable and easy to read. I would ask that if anyone borrows my format to please notify me before using it. I would also appreciate any feedback regarding the agreement and if it seems to cover all the bases for my particular brand of marketing. Stay posted for the results of my marketing and any successes in consigning my books to local shops and hospitals. I will update locations where the book may be found.







Sample Agreement.

Author/Seller Agreement

Book Title ____________________________________________
Author _______________________________________________
Address ______________________________________________
Address 2 _____________________________________________
City _______________________ State _____ Zip___________
Contact email ________________________________________
Contact Phone ________________________________________
Seller ________________________________________________
Address ______________________________________________
Address 2 _____________________________________________
City _______________________ State _____ Zip _____________
Contact email __________________________________________
Contact Phone _________________________________________
Number of Books Consigned __________________
Date of Consignment ________________________
Length of Consignment _______________________
Date of Pick-up ______________________________
Royalty Agreement

It is agreed that (Seller) ___________________________ shall retain (Percentage)__________ of each book sold. The cost
of each book shall be (Price) _____________ and the seller agrees to pay (Dollar)_________________ per book via a
valid check to (Publisher)_____________________________on the ______ of each month.
The seller agrees to keep a valid log or copy of receipts of each sale as it occurs and may request the author/publisher to supply the necessary materials to maintain accurate information.
The seller agrees to collect any and all required sales taxes and business fees required by their state.
It is the responsibility of the author to pay his/her own federal and state income taxes, and to report the amount accurately.                                     Both parties agree that the seller is not responsible for any books that may be stolen.                                                                                                                               Both parties also agree that if the books are not picked up by the publisher or author in the previously agreed allotted time, that it is not the responsibility of the seller to maintain the books and they have every right to destroy the books if pick up time is
overdue, unless they have been contacted of extenuating circumstances that cause the author or publisher to be delayed.

This agreement is made on: Date_______________________________


Publisher ____________________________






November Newsletter – Facets Exhibit Coming up,k

 Nov. 4 to Dec. 24 – Monet’s Table, Tolland, CT.

My first art exhibit for my Facets brand is fast approaching. Next week I will be setting up several black and white framed prints at Monet’s Table, in Tolland, CT. Monet’s is a wonderful place to have lunch, and they have partnered with Arts of Tolland to bring local artists’ work to the restaurant. I will have several framed prints available to purchase. Some of the art from the book include “Queen Anne’s Lace,” “Statue of Mary at the Mission Church” and “Morning On The White Pine Path.” My book, Facets: Homespun Poetry and Photography of New England, will also be available to purchase.


The menu at Monet’s is a delight for the palate. Their vegan choices include a delectable Roasted Tomato and Eggplant casserole, and seasonal choices such as Summer Squash, Wild Mushroom and Dill Lasagna during the month of July and August. They are open Wednesday through Saturday. Their hours are Wednesday through Friday for lunch from 11:30 to 2:30, and Saturday for brunch from 9 a.m. to 2 p.m. They also do catering and have special teas and events at other times. Check them out if you would like to have a different sort of fare from our normal Dunkin Donuts or TGIF’s. Here are the directions to Monet’s Table.

Directions to Monet’s Table

Monet’s Table is located at: 167 Tolland Stage Road • Tolland, CT 06084 • (860) 875-7244

From Hartford, CT

Take I84 East to exit 67. At the end of the ramp take a left. At the stoplight take a right onto Route 30. Approximately 2/3 of a mile up on your left is a car wash. At this marker take a left onto Sand Hill Road, which comes to an end quickly. Take a right onto Route 74 and Monet’s Table is ¼ mile up on your left. The restaurant is a cream colored colonial farmhouse and parking is in the back of the establishment.

From Boston, MA

Take I84 West to Exit 67. At the end of the ramp take a right. At the 2nd stoplight take a right onto Route 30. Approximately 2/3 of a mile up on your left is Mr. Sparkle Car Wash. At this marker take a left onto Sand Hill Road, which comes to and end quickly. Take a right onto Route 74 and Monet’s Table is a ¼ mile up on your left. The restaurant is a cream colored colonial farmhouse and parking is in the back of the establishment.

From UConn at Storrs, CT

Take Route 195 North to the center of Tolland. (Go past the exit 68 entrance to I84) In the historical district of Tolland you will come to a stop sign in the center of the green. Bear left onto route 74 west towards Rockville and Monet’s Table is approximately 2.5 miles down on the right. (After you cross over Route 30 bear toward the right of the fork at Rockville Equipment and Monet’s Table is a ½ mile down on your right.) The restaurant is a creamed colored colonial farmhouse and parking is in the back of the establishment.

From Somers/Enfield CT Area

From route 190 take 83 south toward Ellington. Follow 83 thru Ellington to Rockville and at the intersection of route 74, take a left onto route 74 up thru Rockville past Rockville Hospital. Continue on Route 74 into Tolland and from Rockville Hospital we are approximately 2 miles up on your left. The restaurant is a creamed colored colonial farmhouse and parking is in the back of the establishment.

Where is the book?

Facets is finally finding some distribution through several websites. You can order the book through Amazon at the following link: Facets at Amazon

You may also purchase the book through Barnes and Noble. There is not a physical copy available at the Manchester store, but if you really hate to do online shopping you can purchase it as a special order at the bookstore. For online purchase, here is the link: Facets at Barnes and Noble

Future Plans

I am working on several avenues for marketing my Facets brand. I have drafted and sent out letters to all the local libraries for a lecture and poetry reading. I am also contacting senior centers as well as art organizations. I have an open invitation for a presentation at the Olli Cafe. I am still working out details with them, but as I hear back from my various inquiries, I will keep my friends and fans informed.

Have a safe and happy holiday. Hope to see some folks on Dec. 10

Facets and Amazon

As of Sept. 21, 2015, my book Facets is now listed on Amazon. The link to the purchase page is as follows:

I received my first order. I wish I could frame my first dollar earned like most businesses, but since it is all electronic I suppose I could frame the notification.

There are many aspects of online bookselling that I did not expect. My first marketing lesson came quite quickly. As I scanned the book on Amazon, there was listed another offer. It is required to offer your book at a discounted rate to wholesalers. Of course, I am thinking physical storefronts such as Barnes and Noble. In the online market, however, anyone can set up a “storefront” with Amazon, at a fee of course. That is exactly what happened. My discounted rate to wholesalers is a whopping 55% off the cover price. One such wholesaler bought the right to sell, applying the 55% discount and almost immediately there was an offer priced far below the cover price.

Soon there were three others that had done the same thing. This was a wake up call regarding the competitive realm of web based marketing. I am still waiting to see how all that works. Do they have some sort of a consignment where there is no actual sale to them until they sell what they have? I have not seen any of those offers come my way in royalties, so I can only imagine it is all based on if they sell their virtual offer through Amazon.

As to the first few days of publication, I am still on edge, thinking I have to create PDF’s to send to Create Space or Ingram Sparks. They are done and both have their file copy, so I sit twiddling my thumbs wondering what my next step will be. I cannot just sit and wait to see if copies will actually sell. I have ordered 70 copies for myself so in case I have any interested in getting a copy, I can accommodate them quickly.

External marketing with actual storefronts will be the next order of business. I am in the process of contacting gift shops and local booksellers. I have eyes and ears everywhere in interested friends and family who are giving me other leads. I have been told of a program through Hartford Library called Author’s Table. It is a location to place a few of your books for possible sales.

Through the Connecticut Poetry Society and Hartford Library, they have partnered to present readings of poetry with first preference going to Hartford writers. There is no harm inquiring. I do need to set up a reading somewhere, and soon. I am hopeful that Tolland Library will say yes to that possibility before the holidays set in.

Other approaches may include contacting local senior centers to set up readings and a lecture on self publication. I am considered a senior citizen at the ripe old age of 58. There are others who have put off pursuing writing a novel or memoir until retirement, or near retirement. My experience may be of help to someone who hasn’t gone as far as I have on this publishing trek.

As I begin to set up dates for my external marketing, I will place it here on the blog. Right now there is very little to tell. It is far too soon to convey much news on my future accomplishments regarding Facets.

There is a poem I included in Facets called “To The Family Farm.” It is a poem written about generational farms. It began as an article for a newsletter that used to be published in Tolland, CT. I never did submit the original article, which was based on the farm run by my grandmother’s kin over in Ellington, CT. Many weekends we visited the farm. It is still run by the Aborns on Meadowbrook Rd. in Ellington. So I share with you now a little essay about the farm, and where the original seed for “To The Family Farm” came from.

Part of The Land

The Aborn Farm in Ellington, CT. ca. 1941.

Behind the weathered red barn, streaks of gray become more prevalent in the worn barn wood. I look out to pastures dappled with Holsteins. The milking pen is just steps away. To my right is a flat white barn which blocks the unappealing view of modern McMansions. I lean against the tar papered and shingled chicken coop, the low murmer of a flock of hens gently rising to my ears. Milking will begin in about an hour.

I can’t hear the cows, but their scent permeates the air. I breath in its familiarity deeply. It wraps around me like the soft featherbed I sink into after an unusually hard day. I accept it with welcome comfort. My lungs are always clear when I visit my cousins farm in the Connecticut Valley.

All sounds of modern life are muffled in this sheltered corner of Roaring Brook Farm. There is no plane drone from the local airport and the barn wood and fieldstone apartments across the street do not exist. I like to forget they are there. It used to be another farm owned by a local family that had to sell the land to pay the ever increasing taxes of many New England towns. As I sit in the shadow of the coop, it is only the land and myself. The weathered wood of the fences are so close I could almost touch them if I just lifted my hand.

It is a trick of the eye due to distant slopes, but the fields of the 55 acre farm seem expansive. They are my delight, though the view is always tinged with fear of how long the rental fields beyond my cousins will be available. There are only 3 dairy farms left in the town, down from nearly 15 when I was a child.

I sit on my hillock of grass and come back to myself. The corporate juggle disappears. The impermanence and non-essential purpose of time and things which burden me lift lightly and is exhausted into the rich soil below me. Showplaces, cocktail parties, last week’s tennis score become a laughable entity as the seriousness and necessity of the land, its giving nature and wonder, fill my grateful heart.

They say the land gets in your blood. It enters your every pore, your soul. They are right. If it were not for the steadiness and dedication of these honest, hard working cousins and their sharing nature, the land and its caretakers would become extinct, and we would never see the wide expanse of field and farm. I am wracked with intense sadness, however, because one of my cousins must move away from the Connecticut Valley because land is too expensive, and he cannot support his growing family with the annual receipts from Roaring Brook Farm. It is the way of many generational farms in the area. I will sit at their table tonight, and feel honored and happy as we partake of one last family gathering before the day tomorrow when the trucks will come to take half the herd to New York.

I will always need the farm. I will always need to be reminded that glitz and shine rust and dim, and that our outer appearance is only temporary. Our purposeless ambitions disappear when we do, and the reason farm and land awes and inspires me and invades every nerve ending is because that is where we are nurtured in life and where we go in the end. We trade one body for another. Each cleared forest and shrunken field is a loss of the bigger piece. It is an amputation of our true body.

A familiar sound reaches my ears. Above me I hear the trumpeting cries of migrating Canadian Geese. I peer into the blue sky and see nothing but a black string wriggling and writhing. It floats closer, blown by an invisible wind. The string becomes a mass of moving hairs, then becomes outlines of wings and graceful necks. It is part of the quiet unhurried place I absorb, the place where the consistancy and predictability of our world and its perpetual nature is seen, felt, lived daily while it’s here . . . . the endangered family farm.

Facets: Homespun Poetry and Photography of New England

Final bookcover.

ISBN: 978-0-692-47537-9

Book subject: Poetry and Photography

Publication Date: September 18, 2015

See the Preview on Create Space

View Facets photos in color at:

Follow updates and current shows on Facebook:

Published by June L. Mita in partnership with Create Space.

Price: $14.95 U.S.D.

Poetry has been a part of my life from the time my mother knew of my impending birth. She read poems to me at night while I rested comfortably in the dark, warm chambers of that secret place called the womb. Her favorite poet was Longfellow.
My father enjoyed Robert Burns and read his poetry in his best Scottish brogue. His favorite style of poetry, though, was the Limerick. He made them up seemingly out of the air. His fondness for the Limerick added a fantastic humor to our daily lives and encouraged my brother, sister and I to create our own rhymes.
People paid my father to come up with Limericks on the spot at bars and restaurants. The Limerick he wrote and won a contest for went like this:

There was a young lady named Perkins.
She had a great fondness for gherkins.
She went to a tea
And ate 23
And pickled her internal workins.
Richard Pride Sundgren

Poetry is part of the fabric of my family and we found numerous ways to incorporate it into our daily activities. Singing the blues with rhyme and heart as we swung on the swings in our yard was one of our favorite poetic expression. Another was an incessant variety of knock knock jokes that kept us laughing and lighthearted. Next to Burns and Longfellow was the Good Book, which is full of the best poetry ever written. The sturdy, practical love of being a Connecticut Yankee and a deeply Christian family got us through many trials during the 60’s and 70’s.
My first published poem was “Autumn Nocturne.” It appeared in a 1986 state anthology, Connecticut The Beautiful, and I include it in this collection. It appeared in a national anthology through the American Poetry Society in 1987. That ignited a flame that has never gone out. Several more poems and essays appeared in college and Christian publications.
When my daughter was in my womb, I read Longfellow and Burns to her, as well as many of the best British classic poets such as Blake and Tennyson. That began her lifelong love for the genre, and she has her own collection of published works that have appeared in various college publications.
Facets is a concept collection I have termed homespun poetry because it gathers the warmth of family, history, and generational presence in New England. It is a concept because it is written in sections that reflect some facets of the chosen “chapter.” The work is interconnected and flows through a natural passage of life experiences. All the poems come from the New England landscape, but especially that of Connecticut. Several use our hometown of Tolland, Connecticut as a backdrop for place and perspective. The topography of Tolland is filled with rolling hills. There are marshes, rivers and lakes and forested trails and parks. It is also a place of farms, some that have been in the town since it was settled in 1715.
I am a collector of local lore and history and the mysteries our stonewalls and shaded forests guard. Several of the pieces I include in this book explore those mysteries and puzzlements of our region. Poems such as “The Weeds” and “Evening Song of the Leatherman” are two in particular that call upon facts and use creative imagination to convey the story. They both touch upon love and friendship as well as a personal relationship with God, honor, and glory. Facets is primarily about love, though; not the kind of romantic love that most people think of, but the many facets that love encompasses. There is the love of nature; love of family; love of childhood; love of pets; love of friendship, and responsible love as our parent’s age and we become the parent to them.
Camera’s and photography were another passion of our family. My father loved taking pictures until his old bellows camera stopped working. That did not matter to me. I was drawn to that dead camera with a natural curiosity. I constantly had it with me, pretending to take photos. From the age of 2, I rarely was found without that camera in my hand or up against my eye as I composed through the screen. A beautiful blending occurs between the art of poetry and the art of photography.
The black and white photos I have paired the poems with are my choices to convey a visual embodiment of the poetry. Often the image stands alone as a poem, without any need for words. A philosophy comes out on occasion with the short prose style quotes I have combined with some of the photos. I shot many of the photos around my hometown of Tolland, CT.
I hope you enjoy the labor of love I present in this book. Poetry comes from the heart. We will write and speak it as long as there are people who love, who go through hard times, or who just need to know that they are not alone with their joys and their agonies. Love is the truth of who we are in all its goodness, its passions, its losses; its facets.
The facets of our lives, of course,
All differ from each others.
A million storms and rainbows
Formed our fathers and mothers.

The photographs contained herein
Are portions of the poems
That race apace the light of day
To consecrate our homes.

And everyone we’ve known and loved
And all we’ve done and seen
Are met among the images of
People we have been.

These facets are my own, I know,
But some of them are yours.
So take a look, enjoy the book
For all that art endures!

-Julyn S. Pride

About the Author:

Julyn S. Pride

Julyn S. Pride is a pseudonym for Connecticut writer/photographer June L. Mita. June is proud of her New England heritage and created her name to honor those roots. The Prides are a very old family from Maine, and were some of the earliest settlers of Windham County. Many of her family still remains there.
Her first published poem, “Autumn Nocturne,” appeared in an anthology entitled Connecticut The Beautiful. It also appeared in American Poetry Anthology edited by John Frost.
Her essays,” Lesson of the Beetle” and “The Power of Imaging in Prayer and Healing appeared in Puck. A publication through Cardiff University in Wales, it introduced the international community to her philosophy called natruism.
As June Mita, she wrote as a freelance journalist/photojournalist for several Connecticut newspapers, including the Journal Inquirer, based in Manchester, CT.
Her photography has won numerous awards and prizes at local art shows and fairs. She also participated in a Connecticut photography project called Market Roots, through the Coventry Regional Farmers Market. She received her photography training through the New York Institute of Photography.
She makes her home in Tolland County. Connecticut with her husband, Michael, her daughter Kathleen, and her cat Coal.